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driving and messaging, research participants

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Research organization

Associated Organization

University of Leeds

Research study rewards, research study prize

Rewards

£20 for 10 lucky participants

Study duration

Duration

15 minutes  

Research study area

Subject

Other

research study location

Online

Research study details

Study Details

It’s about the effectiveness of combining message framing and colour priming on variable message sign (VMS). You will be doing an experiment with some fun breaks between it.